Vehicle Writer turns your dealer stocklist into accurate, fully-specced, photographed listings — priced right and published to your channels. Without the manual data entry.
The everyday grind
Chasing the right photos. Typing out specs. Guessing the drive-away price. Re-doing it every time stock turns over. Vehicle Writer does all of it for you — accurately — the moment your stocklist arrives.
From stocklist to showroom-ready
It works with the stocklist your DMS already produces. No new process for your team — the cars just turn up listed.
Send your DMS stocklist by email or upload it. No new system to learn — it works with the report you already run.
Each vehicle is recognised down to the exact variant, then matched to its factory specifications and colours.
Colour-correct images, full specs and the right drive-away price are attached to every car automatically.
Accurate, complete listings publish to your channels and stay in sync as your stock changes.
Why dealers run it
The details customers see are the details that turn up at handover — because nothing on the listing is invented.
Drive-away pricing matched to the correct variant and paint — so the price on your listing is the price the customer pays.
Studio-quality images that match the exact colour on the car — not a generic stand-in or the wrong trim.
Engine, drivetrain, features and equipment filled in for you, pulled from the manufacturer’s own data.
Your listings stay current automatically, and you’re alerted the moment a feed stops arriving — before a customer notices.
Run a single dealership or a whole group. See match health, pricing and stock for every location in one place.
If a detail isn’t confirmed, it’s left blank — never guessed. Real cars, real specs, no surprises at handover.
A conversational assistant is built right in. Ask about your stock in plain language — what's unmatched, what's missing a price, how many of a model you have, whether a feed has gone quiet — and get an instant, accurate answer drawn from your live data. No reports to build, no filters to set.



What your customers see
Every car lands with the right photo, the right specs and the right price — ready to publish the moment it arrives in stock.

GT-Line HEV AWD 1.6L T/P 6Spd Auto Wagon
VIN: KNAPX81GMV7416013

Ultra PHEV 4x4 2.0L Auto Wagon
VIN: LGWFFUA58TJ687311

GLX 1.5L Hybrid 6Spd Auto 5Dr Hatch
VIN: MBHKWDB3S00732252

Lux HEV FWD 1.5L Auto Wagon
VIN: LGWEFUA52TH942277
Every car above came straight off a stocklist — the variant, drive-away price, colour-matched photos and full specifications all filled in automatically.
The vehicles shown here are illustrative examples only — not actual stock for sale. *Drive-away prices and images are indicative only and may vary by state, options and on-road costs.
Paste a VIN and get the exact vehicle back in an instant — make, model, the precise variant, build year and key specs, with a confidence score and where the match came from. Identify a trade-in, check a listing, or fill a gap in seconds.

GT-Line · Hybrid AWD · Automatic
Example decode shown for illustration only. Results and confidence vary by VIN.
Your command centre
Open the dashboard and see exactly where your stock stands — what's live, what's matched, what needs a look — updated the moment anything changes.
Inventory management
Search, filter and edit your whole inventory in one place. Prices, photos and specs you adjust are kept exactly as you set them — never overwritten.





*Drive-away prices are indicative only and may vary by state, options and on-road costs. Contact the dealer for exact pricing and vehicle specifications.
Add a car by hand
Demo cars, trade-ins, a one-off, or a whole dealership with no DMS feed — add any vehicle manually and it gets the same accurate, photographed, fully-specced treatment as cars off your stocklist.
Choose which location the car belongs to — skipped automatically for single-site users.
Decode a VIN, or choose make → model → variant. No match? Enter the details by hand.
Price, registration, photos and features pre-filled from factory data — review and save.
Make, model, variant and specs pre-fill from the decode.

For dealer groups
Whether it's one site or fifty, Vehicle Writer gives the principal a single view of inventory health across the whole group — and locks each dealership to its own data, its own brands, its own team.
Group overview